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Helping small business do great things by becoming more marketing savvy

On a mission to simplify marketing, cut the bulls**t and grow your business.

Hey I’m Caroline – The face behind VisionUp

I am a marketing coach and consultant here to help you attract more clients so that you can increase your income and impact.

After 15 years in mainstream marketing, including 7 years in leadership and coaching rules, I wanted to break free and do the kind of marketing I believed in. Marketing that is a good thing for the people on the receiving end of it, the creators, society and that’s how VisionUp was born.

I am on a mission to help businesses simplify marketing, cut out the crap and achieve great things through savvy marketing not gimmicks.

I have a business degree and a post-graduate diploma from the Chartered Institute of Marketing and I am an NLP qualified coach. Most of my 15 year career was spent working in house for varying industries including manufacturing, training, SaaS, FinTech, Professional services, Property and construction and retail.

I loved the challenge of these roles and helping them achieve the growth they deserved through clear marketing strategies and goals. But it’s so much more rewarding working with small businesses. Showing you how straight forward marketing can help you, no matter what size your business is. 

The basic principles I live and breathe have followed me through my carrier, even when they can get a bit lost in today’s digital world.

  1. Get clear on what you do.
  2. Decide who you want to help.
  3. Work out how to get inside their heads.
  4. Be willing and able to adjust when you need to
  5. Test, learn and adjust.
  6. Don’t give up!

But it’s easier said than done sometimes, especially when you feel like you are doing it alone, I know, I’ve been there!

So what makes me different from the other marketing people you find online?

Strategy paired with intuition

Sometimes you just have to trust your gut! If something doesn’t feel right, no amount of strategy can fix it. I teach my clients how to create a brand that not only exceeds their goals, but one that is 100% authentic to them and what they want.

No cookie-cutter marketing

Ever-changing trends, constant new lingo popping up, and a heap of (often conflicting) advice from so-called ‘experts’ and ‘gurus’ on what marketing tactic you should be using. Every business is different, different goals, different budgets. Your plan will be built around you and your business, not the latest marketing fad.

Education matters – if we are not learning, neither is the client

I love what I do – and I’m obsessed with being the best coach and mentor possible. If I am not reading a  biz book, I am watching a webinar or TedTalk oh and 100% I have a coach kicking my backside too.

Put your heart into it

Contribution comes straight from the heart. Passion is in everything I  do. I am committed to get s**t done and perform everything to the best of my ability.

Keeping it real

Open, honest and constructive communication all the way, but we will always bring a bit of fun to the table too. If you like that, we’ll do just fine working together

I now want to share all my knowledge and experience with you to help you build a brand that is in absolute alignment with who you are and help you build a business that you love too.

What can I do for you?

Visualise – the barriers you need to overcome and working with you to see new opportunities available to grow your business. This is achieved through a mix of training, workshops and coaching to help see things more clearly and be inspired to take things to the next level.

Investigate – The best routes to new markets and your ideal customers through market research and analysis. Review of your current marketing to see what works and what needs some tweaking. Finally, we will identify what you should be doing in your marketing.

Strategies – Working with you to develop long and short-term plans to help you find your ideal route to your ideal customer and rocket your growth.

Implementation – Once we are clear on your marketing strategy, I can drive the creative direction and execution of your new marketing strategy and measure your new marketing strategy’s results. Or if you plan to do this yourself, be on hand to coach and mentor you to ensure you stay on track with a consistent and engaging flow of marketing activity so your business can continue to soar to its potential.

Ongoing support – Whether it is a quick call to check in or a full-on planning or training day, we are here for you as long as you need me.

New opportunities – Keeping up to date with the best ideas and tactics to keep you marketing fresh and help you grow your customers and revenue.

Ready for me to help you soar higher?

My approach

When it comes to marketing, many companies focus purely on the tactics – building a new website, engaging in social media or deploying an email campaign. At VisionUp, I believe the word ‘why’ is important when it comes to developing your business. “Why” are you running a seminar? “Why” do you want to advertise? Or “Why” do you send out a newsletter.

As your marketing consultant, I will question things and peel back the layers of your organisation so we can get to the bottom of what it is you have to offer and to who and why.

Yes, the look and design of your marketing is important, but the solid foundation and strategy must come first. This will help you develop your message and branding to stand out from the crowd and get inside your target client’s head. It will guide the decision on which tactics work best to achieve your business goals. It will give you direction and help you stay focused amongst all the tempting marketing options available to you.

I will help you think differently, identify, and tackle barriers and focus on the right things at the right time to achieve growth. Through this process, we take the time to understand your target market, the competitive landscape and help you create a tailored marketing plan to reach your goals.

In short – I unlock the potential in your business!

All I ask is that you come to me with an open mind and the passion and ambition to soar to great heights.

Ready to soar higher?

09 May 2021

Could cookie-cutter marketing be damaging your business growth?

I’ve been led to write this following a surge of conversations with people who have wasted time and money on following the wrong path of […]

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