Could cookie-cutter marketing be damaging your business?
I’ve been led to write this following a surge of conversations with people who have wasted time and money on following the wrong path of cookie-cutter marketing and buying courses and playbooks instead of spending time developing a creative marketing plan.
I want to help you avoid these all too common and sometimes very expensive errors
Let’s start by telling you what I mean by cookie cutter approach
Cookie cutters are highly effective when making cookies. They let you create lots of identical looking cookies, fast, based on an identical template.
If something is described as having a cookie–cutter marketing approach or style, it means that the same approach or style is always used and not enough attention is paid to individual differences
Why am I telling you about cookie cutters?
Simple. The marketplace is packed with cookie cutter marketing guides. These marketing seminars, books and online courses are designed to deliver step-by-step instructions, which anyone can use to produce ‘marketing’. They’re strikingly similar and extremely general.
They have to be. Because they’re designed to be sold to as wide a range of business owners as possible.
This model works EXTREMELY well for those selling online marketing seminars, marketing programs and digital marketing products. Why? Because production costs are low and it scales to infinity! They create a generic product once, which can be sold unlimited times at an enormous profit. That’s why we’re seeing more and more of these products being sold.
However, it doesn’t work for the end-user. I see this confirmed in increasing numbers, from business leaders who’ve wasted time, lost money and missed opportunities to grow, by following general, unspecific marketing advice.
Think about it: When your marketing is similar to everyone else who’s using these general marketing ideas, your marketing becomes invisible. Lost in the noisy market of all the other businesses, doing very similar things.
This is where the problems start
- This makes it way too hard for prospective clients to find you.
- And if they do find you, you’ll look too similar to your competitors, so there’s no reason to contact you.
- Oh, and if they do contact you, they’ll be price sensitive, because you seem like all the others. When providers look similar, prices or fees are used to determine value.
My advice to you?
Ignore the cookie-cutter!
Successful marketing is always specific. It’s about getting noticed by your prospective clients and giving them compelling reasons to hire you or buy from you. It’s about developing marketing that’s focused on your unique business and your unique goals. It’s about identifying the exact type of clients you want to attract, then making your business irresistible to them.
So, ignore the cookie cutter.
Rise above the noise of all that generic marketing, which is currently making you invisible to people who want to hire you or buy from you.
That’s the only way to get the attention you need, the sales you need and the results you need.
Not sure how to build a good marketing strategy, I can help you build a more successful business, increase your sales, boost your profits AND enjoy the process.
Get in touch to find out more