Time To Spring Clean Your Marketing
Your closet isn’t the only thing that needs a spring cleaning, you marketing needs a refresh and a marketing audit could be the just the thing
If you are anything like me, you are dreaming of the warmer days when you can get your shorts and enjoy some burgers and brews in the garden. But before any of that can happen, there is that age old ritual: spring cleaning. It’s time to do all those chores you’ve been avoiding all and to get your business(and head) organized, uncluttered, and squeaky clean.
Spring is all about change, rebirth and (my favourite) throwing stuff away: all principles that can help you get your business marketing strategy spic and span and ready to focus on the next quarter.
So lets take a deeper look at how to do a mini audit of your marketing and give it a good spring clean.
Check your goals
I’m sure we can all be guilty of losing sight of the original plan. That’s right … we create a plan and then set it on a shelf to collect dust. If you’re guilty of this, now is the perfect time to dust off your business plan and revisit it.
Businesses constantly develop and change. And because your company is ever-changing, your business plan should be, too.
Set aside time each year to spring clean your business plan. Reflect on the past year and ask yourself what kind of changes your business has made in the last 365 days. Did you add or remove products? Are you targeting a new market? Or, did you completely change up your business structure? If you did, mention it in your plan.
Tidy Up Your Website
It’s no secret that your website can help your business grow. But if you let the upkeep and maintenance fall behind through the cracks, and your website starts collecting dust, it can actually be a hinderance not a help to your brand.
Chances are that your business has evolved during the last year. You might have revised your mission. Maybe you completely switched your business, changed your logo or colour scheme. Either way, you should take time to scour your website for things that don’t line up with your business’s current brand.
Maybe there is some content on your business website that needs to be rewritten to better reflect your company’s offerings or target market. Or, maybe your website just looks completely outdated and needs a little love. Believe me when I say this … fixing little details (even Call to actions or text) can make a huge impact.
Don’t limit spring cleaning to the beginning of the year or springtime. Try to “spring” clean your website throughout the year and dedicate time for website cleaning year-round.
Freshen up your marketing
Like your business, marketing tactics are evolving.
Spend some quality time auditing your marketing – on and offline to ensure that you marketing strategy is up to date .
You can freshen things up by:
- Researching new ways to connect with the clients you really want to work with
- Ensure that your message is on point.
- Invest proper time into your social media
- Automating tasks (e.g., email marketing)
- Revisiting your brand – Is your branding consistent across the board?
- Analysing last year’s data to see what worked or not.
Adding social media to your marketing strategy means you have a lot of balls in the air at once.
Now is a good time to take a close look at which ones are getting dropped, and to figure out a better way to juggle. If you’re struggling to update your accounts consistently, there are tools like Hootsuite or buffer that will let you schedule. You can potentially schedule a whole week’s worth of posts in half an hour.
Not finding the right content or followers? Invest some time in following quality people who are relevant to your business (and ditch the ones who aren’t). Start engaging in conversation and be present and interested in what they have to talk about.
Take out the rubbish
If you are truly focused on getting organised and intentional with your marketing efforts, the best place to start is with the metaphorical black bag. If you have a project or initiative that just isn’t working, in the words of Elsa from Frozen, let it go. It can be tough to give up on ideas that you love but sometimes you have to let go of the good to get to the great.
If it is time for some brutal honesty, I can be on hand to offer a completely impartial audit of your marketing and supply with a simple and actionable plan to plant new shoots and watch your business grow.
Book a quick call to find out more