Why your business needs a blog

(Yes I am writing a blog about a blog!)

In terms of business marketing, blogs aren’t a nice to have or a whim, they’re a key part to any marketing effort and plan.

For a business, well planned, original content on blogs can help establish you as thought leaders and experts in their field. It isn’t about the hard sell on blogs, it’s about flexing those industry expertise muscles and contributing to a conversation or important topic.

In addition to showing off your industry knowledge, blogging helps cultivate a more personal connection and breaks down some of the trust barriers between consumer and business by providing them with useful, timely, and quality information.

Do this repeatedly and you’ll create trust – trust equals leads, leads equal sales.- Bit of a no brainer really!

Companies who blog generate 67% more leads per month than companies not blogging.

This is a hard and cold fact. If your business is producing quality content, that works to increase trust in your site, which will result in more links, more site visitors and higher rankings in popular search engines.

And with more content comes a higher chance of showing up in searches and driving more traffic, leading to the lift in leads.

Let’s put it another way: blogging helps you reach a wider audience that you haven’t yet tapped by expanding your discovery potential.

Compounding blog posts generate 38% of your blog’s traffic.

Don’t panic if the first day, or even month, after posting, your blog doesn’t have impressive traffic. Over time, you’ll build a library of content which will strengthen your position in search results because you’re using keywords and tags and building your SEO. So sometimes months or years later a blog post will see an impressive spike in traffic because it’s suddenly a hot topic, or a steady increase because of normal search behaviour.

Key take-aways

Bottom line, blogging helps you become more visible and lets people get to know you and learn to trust you, leading to more business.

Want to learn more about blogging or content marketing for your business, or want a chat about developing your content strategy, get in touch for a quick chat.

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