Why You Should Outsource Your Marketing
Regardless of the size of your business, deciding who will handle your marketing needs is a standard question.
Over the past decade or so, marketing has become ultra-specialised, everyone in every marketing department seems to be dedicated to one channel or task. Job titles like “Google display marketing specialist” and “email marketing manager—retention” have become common, particularly within larger enterprises. It’s understandable, given how many channels have emerged in recent years, but is it ideal?
Recent thinking put many people in charge of many channels—and created the current “silo” problems. But beyond the lack of communication between teams that results from this approach, one has to question: Does it make financial sense to put a person or team in charge of each channel?
There are benefits to having someone in-house handle your marketing needs, but overall it may be a wiser decision to outsource the management of all this to ensure there is a joined-up approach.
Here are 3 reasons why outsourcing makes sense.
1. Outsourcing saves money
Seriously though, outsourcing does save your business in the long run. Hiring staff usually requires a somewhat steep salary. The national average salary for a Head of Marketing is £64,838, not to mention the health benefits, holidays, sick pay, etc. On top of that, there are costs involved with advertising, print marketing, mailers, PPC, etc.
Fully outsourcing your Marketing cost on average between £2500 to £10000 monthly, depending on the level of services you need. However, you can scale this up or down depending on budget or need without the worry of an in-house headcount.
Overall, outsourcing is much more budget-friendly.
2. Higher Level of Expertise
Most small to mid-sized businesses are not able to appeal to the higher-level talent, which results in a more entry-level marketer.
However, outsourced marketers have devoted their careers to advancing their knowledge in the area of Marketing as well as continually researching trends and changes.
Bottom-line, outsourced offer higher-level, more experienced talent at a fraction of the price of a full-time Marketer.
3. Easier to Manage
Let’s face it, you are busy. You have a business to run, staff to manage, sales to make, you don’t have time to worry about the marketing strategy or the minutia of the daily management.
Outsourcing takes the marketing department out of the building and out of the way, allowing you to focus on your responsibilities.
That said, it is important to keep an open line of communication with the outsourced team. Monthly or weekly meetings (either in-person or via phone) are necessary to make sure everyone is on the same page and goals are being met or worked toward.
Why Outsourcing is Best
Outsourcing will save you money and provide a more experienced marketing team that works when necessary and doesn’t waste your time or your money.
While each situation may have its own unique needs, outsourcing can help you determine what will work best and give you more bang for your buck.
Find out more about how VisionUp can help take your marketing to new heights